MIC MAR LAB. Permanent Experimental Lab. Aim: “we must safeguard, monitor, enrich our footwear identity unless we want to play an impressive soliloquy”.
Research – Development – Innovation: required by contemporary marketing, which is liquid and transverse, demanded by our partners, top fashion brands from the luxury lifestyle market.
Aimed at deeply examinating the raw materials: natural leather, artificial leather, sustainable, glues and adhesives of plant origin…in a process of ongoing improvement.
Experimenting possible simplification of the industrial assembly of the elements used for the traditionally crafted production, which is difficult and complex by definition.
Intended as a theoretical-practical professional growth of the executive team members and of the production assistants, concerning the Spirit of Time in constant evolution and more, check: sharing company vision.
Research and development – Innovation and service. Technological and cultural innovation, attending art tours, regularly visited by the fashion designers.
Documenta in Kassel, Biennale, contemporary art exhibition in Venice, Rovereto Mart, to remember Futurism; Hamburg, to explore Karl Lagerfeld’s phenomenology.
Innovation and service, interpreted as distinctive performance: manufacturing excellence; proper interpretation of the shoe product; expertise; delivery precision; chemistry with the style centers; reversible quality control. When we talk about our craft, we talk about a habit, which has been handed down, we talk about a dependence developed through time.
Every shoe is created by assembling the attitude it is made up of in a ritual, harmonious and inescapable creation process. Shapes, colors, material may change, but everytime we get the expected outcome, the satisfaction is renewed.
CONTACT US
